About Us
Marketing that Moves Your Business Forward
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Our Vision for Scaling Communities
Our vision at Spotlight Around Town is to foster thriving, connected communities by elevating the visibility of small and mid-sized businesses across the Pacific Northwest. We strive to create meaningful connections through authentic storytelling, innovative marketing, and a shared commitment to inclusivity, growth, and local impact.
Our Leadership Team

Sherry Merideth
Founder
Meet Sherry: The Pacific Northwest's Hype-Woman-in-Chief
She’s the soulful spark behind Spotlight Around Town, the media megaphone for small and mid-size businesses making big moves in the PNW. Sherry doesn’t just market — she uplifts, she amplifies, she illuminates. With a poetic punch and a strategist’s savvy, she turns plumbers into local legends, venues into viral vibes, and community goodness into headline news. Whether it’s radio waves, social feeds, or a beautifully repurposed blog, Sherry makes sure your story doesn’t just sit pretty — it shines.
She’s a builder of bridges, a champion of DEI, and a storyteller who makes businesses feel seen, valued, and rooted in purpose. If your brand has a heartbeat and a mission, Sherry’s your megaphone.
Our Essential Core Values
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Work With Me
When you work with me, you’re not just getting a marketing strategist — you’re getting a visibility partner, a brand amplifier, and a creative force who actually gives a damn about your mission. I’m here to help you stand out in the crowd without selling out your values.
Here’s what it’s like in my lane:
Strategic to the Core – Every campaign is backed by research, intentional planning, and data-informed moves. No guessing games here.
Creative with a Pulse – I bring color, voice, and soul to your brand. If an idea strikes, we catch it, shape it, and get it out into the world before it evaporates.
Organized, but Never Rigid – Think structure with flow. I love a color-coded calendar, and I also know when to pivot if something better comes into view.
Check-ins Over Chaos – I’m not about micromanaging or mystery — I keep communication open and projects humming, with just enough check-ins to keep us aligned and inspired.
Solutions Without Ego – Sometimes the best fix is a bold reinvention. Sometimes it's a two-second tweak. Either way, we’ll figure it out together — fast.
Whether you’re a small business, a nonprofit, a venue, or a community-builder with a purpose, I’m ready to help you shine. Let’s build something that matters.

Ready to experience the Cascade Visiblity System?
We help small to mid-sized businesses in the Pacific Northwest expand their brand awareness within 7 days using our Cascade Visibility System—so they can attract more customers, build authentic community connections, and grow their brand without the stress of DIY marketing or long-term contracts