Spotlight Around Town
- Communities
- Clackamas County
- Multnomah County
- Spotlight Businesses
- Beauty
- Marketing Resources
- Community News
- Spotlight Consultation
- …
- Communities
- Clackamas County
- Multnomah County
- Spotlight Businesses
- Beauty
- Marketing Resources
- Community News
- Spotlight Consultation
- Login
Keeping the Pacific NW Connected
Spotlight Around Town
- Communities
- Clackamas County
- Multnomah County
- Spotlight Businesses
- Beauty
- Marketing Resources
- Community News
- Spotlight Consultation
- …
- Communities
- Clackamas County
- Multnomah County
- Spotlight Businesses
- Beauty
- Marketing Resources
- Community News
- Spotlight Consultation
- Login
Keeping the Pacific NW Connected
Here's how we can help your social strategy.
Below are discriptions of product choices listed above.
Social Media
Content posted across networks that aim to attract your most desired clients. Social media is a tool that's focused on connecting with your community at a deeper level and we do this through curating, creating, and posting content that attracts people to your business, informs them and entertains them.
Graphics
Simple graphics represent images, templates, and sales tools created in Canva. More complicated graphics like logos or flyers and higher-end images are created with Adobe Creative Cloud and elements from Envato.
Keyword Analysis
Keywords are an essential part of capturing the eye and ear of your most desired clients. We use Ubersuggest to determine the most appropriate keyword for your specific audience on the networks where you promote.
Hashtags
Hashtags have become a tool of their own. This strategy implementation can offer great benefits if done right. Hashtags are an indexing tool that almost all networks have adopted as search terms within the network infrastructure. They can grow your channels if you know your audience, the verbiage they use, and where appropriate.
Content Calendar Develpoment
When, what, and where you post is super important so we always want to consider the opportunities in content calendars. This activity offers great opportunities to really capture your messaging, where it's going, to whom, and why. Creating a content calendar also offers opportunities to identify evergreen content that supports those slow periods.
Channel Analytics Reporting
How will you know if your content is making an impact if you don't monitor it? No matter the campaign, large or small, the placement, or the purpose, you always want to know if your content is serving its purpose as you planned. Analytics reporting is undervalued by many in the small business community, but it is one of the most important aspects of marketing to your community.
Buyer Persona Development
You want to reach Jill but you have no idea who she is. That's a problem I see many marketers and small business owners make, they just throw content out there and expect people to gravitate to it. Well, things don't happen that way. If I call my friend Mary and talk to her like I would talk with my significant other, I think there would be some communication issues to work out. Know who Jill is and what she wants, her challenges, her goals, and what her life might look like. That's how you'll build trust.
Social Media Marketing
Discover the price that works best for your campaigns
Starter Plan
For individual users
$99.00
per month
2 Posts per week on 1 network
Simple graphics (templates)
Client generated content Minor content curration (No hashtags or keywords)
Recommended
Pro Plan
For team users
$250.00
per month
3 Posts per week on 1 network
(Facebook / Instagram count as one)
Mostly client generated content
Simple Graphics (templates)
Keyword Research
Hashtag Research
Content Creation
Enterprise Plan
For large teams
$500
per month
3 Posts per week on 2 network
(Facebook / Instagram count as one)
Moderately Complicated Graphics
Google My Business Profile Administration and Monitoring
Content Calendar Analysis
Keyword Research
Hashtag Research
Content Creation
Stories / Reels
Short videos (30 sec or less)
Enterprise Plan
For large teams
$1500
per month
3 Posts per week on 3 network
(Facebook / Instagram count as one)
Google My Business Profile Administration and Monitoring
Moderately Complicated Graphics
Keyword Research
Hashtag Research
Content Creation
Stories / Reels
Short videos monthly (60 sec or less)
Content Calendar
Buyer Persona Analysis
Across Channel Analytics Reporting
Social Listening Analysis
Competitive Analysis (UGC) - Where do you stand with your competition
Resources
Coursera
Envato Elements
Fiverr
Proudly built by Spotlight Around Town